It’s no secret that California’s emerging adult-use cannabis market is vast and ever-changing. Fortunately, Denver Relief Consulting and McAllister Garfield, P.C., in conjunction with Marijuana Policy Group, have come together to publish an informative and innovative report about the California cannabis marketplace and business opportunities in the 2017 California Cannabis Opportunity Report.

Here are some key takeaways from the report:

  1. California is home to the sixth largest economy in the world, creating excitement and a perceived sense of opportunity in the regulated California cannabis markets.

  2. It is predicted that California will have 868,718 medical users, 1,993,002 monthly adult users over the age of 21, and 1,618,934 annual users over the age of 21, creating a grand total of 4,480,654 total cannabis consumers in 2018.

  3. Surveys revealed that approximately 36.6% of past-month respondents use cannabis between one and five days per month. Users consume 0.67 grams of cannabis flower or cannabis flower equivalent per day of consumption, totaling an annual demand of 743 metric tons of cannabis flower equivalent in 2018 (not including visitor and tourist demand).

  4. Geographic location is arguably the most important variable to consider in the beginning stages of cannabis site selection and facility design. It is recommended that companies secure final approval of the proposed site from the local zoning authority before moving further in the facility model process. This will ensure resources aren’t wasted on planning an unfeasible facility.

As the adult-use market in California continues to flourish and expand, so too will the state’s data. At California Cannabis Business Conference, not only can you learn the latest in cannabis policies and best practices, but you also have the opportunity to meet the contributors of the 2017 California Cannabis Opportunity Report. Learn more about the report here.