Online Marketing
Online Marketing
Every company wants a digital marketing genius to build brand awareness and increase sales across all channels.
The dream: content elves that come in nightly and create memorable campaigns that change the game for your company, for a price you can afford.
The reality: It’s daunting to even contemplate being a brand awash in the big, bad Internet: it can be judgey and sometimes mean to brands that make missteps. Will you sink, swim, flail, or fail? Worse, will you go unnoticed: If a tree (your brand) falls in the forest, will anybody hear? Or care? And wouldn’t you rather start at a pace you can keep up with, for your brand and company? See what works, with proven tactics that methodically build a strong, online presence? Bite off exactly what you can safely chew? Build on what works? Results need to be studied, adjusted and readjusted. There are formulas, but they don’t fit everyone the same way. You want customers and fans to trust you, but you can’t change human nature: they will decide (and take their good, sweet time in doing so) how well you articulate your brand voice and look.
The goal: Create online marketing that builds on your fine reputation and products, and lets you shine with your own, well-earned glow.
The Fit: Many digital marketing companies offer pricey social/online marketing packages with a whole lot of bells and whistles that you don’t need. Pre-set packages are easier to sell, and require very little customization or creativity. You’ve spent all this time building your brand, differentiating your voice from the herd, to buy an off the shelf solution that anyone can have? What’s the fun or logic in that? Or you might need a whole lot of something and wish to leave the rest on the table (for now).
The Owls Nest: Team Cannawise doesn’t offer one-size-fits-all packages, because we believe that every clients’: brand, business, location, client base, slate of services, product line, and personality is unique to the market and is a rare bird in the forest.
Fly in the Talent: we have in-house digital media pros, seasoned art directors, designers, coders, and copywriters. We build everything in the owls’ nest, so no third party will ever see your big campaign, (until it’s too late and it’s launched!). You may not need a Fortune 50 online marketing plan, but you need something designed especially for you, at a price you can afford, and at a pace that your company can grow with, and build upon.
Online Marketing Services:
- Digital marketing strategy and management
- Conversion-optimized website design
- Search engine optimization
- Social media management
- Online reputation management
- Original content creation (video, infographics, social squares)
- Content marketing
- Online advertising (Google ads, social ads)
- SMS marketing (text messaging)
- Email marketing
- Local search optimization
- Blogging
- Reporting, analytics and monitoring
