HAPA – Maui
Location: Hawaii, New York
What: Branding for one of Hawaii’s most celebrated bands HAPA. This was a collaboration with native Hawaiian artists Solomon Enos and Barry Flanagan of HAPA. Designing the look and feel for this reinvented band based on Maui the Demi-God. This project involved a deal with PBS to produce a DVD and live album to coordinate with the release of this album (Hosted by Peter Fonda). Hapa Maui garnered several awards including a prestigious Pele design award for packaging and also a Na Hoku Hanohano award for album design. This also led to a collaboration for a Japan and Korea release of three albums with Honolulu Coffee Co, where we created all of the promo as well as the album designs.
Deliverables: Re-brand, packaging, environmental graphics, go-to-market strategy, social media, website, advertising.