Here Comes the Guide Magazine

Client: Here Comes the Guide Magazine

Location: Berkeley, CA

What: Often called the “location bible,” Here Comes The Guide features multitudes of Northern and Southern California event sites, including private estates, historic gardens, yachts, museums, wineries, hotels, and many others. Engaging descriptions give readers a clear picture of each place, while details about pricing, services, and amenities help streamline the selection process. Here Comes The Guide also includes over 125 prescreened vendors, such as photographers, caterers, florists, and cake makers, along with tips on how to hire and work with event professionals. Design goal: to create a masthead that could be easily seen from the newsstand if other magazines sit on top of it with positioning on upper left side. Logo is created with a color block strategy so the colo

Deliverables: Brand, messaging, masthead design, magazine color way, typographic design for Norcal and Socal editions.