Client: INCBA – International Cannabis Bar Association
Location: San Francisco, California
What: The newly expanded International Cannabis Bar Association/INCBA (formerly the National Cannabis Bar Association/NCBA — now INCBA) is evolving over borders and across its brand. To lead charge of the fastest-growing industry in the world, INCBA is broadening its horizons to include a focus on international law, cross-border commerce issues, and domestic jurisdictions beyond U.S. borders. This pivot, new brand and name change tracks with cannabis industry globalization and in line with their inclusive history.
Deliverables: Re-brand, messaging, tradeshow booth, environmental graphics, go-to-market strategy, brand copy, press release, and ad copy.