Medicann Typical Stoner Campaign

Client: Medicann

Location: Oakland, CA

What: One of the first medical cannabis clinic practices in the Bay Area. The task was to create a campaign to de-stigmatize cannabis, promote the practice, and educate the public about the health benefits, and legitimacy of cannabis for people of every age, race, and profession. ‘The Typical Stoner’ advertising  campaign received accolades for breaking stereotypes and boundaries.

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Deliverables: Design, copywriting, conception of ‘The Typical Stoner’ print and billboard ad campaign to educate the public about the health benefits, and legitimacy of cannabis for people of every age, race, and profession.