PRO-BONO

Client: NCIA – National Cannabis Industry Association
Marketing + Advertising Committee
Social Justice Sub-Committee

Location: Denver, Colorado

What:  The NCIA Social Justice Subcommittee (Carolyn is a member) created a poll to explore the biggest issues we are facing with social justice and cannabis. The polls’ mission: what can the cannabis industry do differently to adequately address social justice issues?  Since every social justice effort needs a corresponding propaganda component to plant flags everywhere — we developed an Instagram campaign: classic revolutionary iconography with a shot of cannabis-colored vintage typography. 

Deliverables: Instagram campaign and illustration, campaign copy and blog post on the NCIA national newsletter and member blog.