Client: SMART Train — Sonoma Marin Area Rail Transit
Location: San Pablo, CA
What: Sonoma-Marin Area Rail Transit (SMART) is the San Francisco Bay Area’s newest transportation option for travel, offering passenger rail service in Sonoma and Marin counties. SMART’s initial 43 miles of rail corridor includes 10 stations, from the Sonoma County Airport to Downtown San Rafael. Future extensions include: Larkspur, which is scheduled to be completed in 2019; Windsor; Healdsburg; and Cloverdale. The full project will provide 70 miles of passenger rail service, connecting SMART passengers with jobs, education centers, retail hubs and housing along the Sonoma-Marin corridor, and a bicycle-pedestrian pathway. Project goal: create a brand for a train that did not yet exist but evoked a sense of old world train travel and vintage WPA style typography and classic California color ways that celebrate the natural beauty of Sonoma and Marin counties, California.
Deliverables: Brand design, messaging, illustration.