Uncle Willie K BBQ Bluesfest

Client: Maui Tribe Productions – Willie K BBQ Bluesfest

Location: Maui

What: Hawaiian musical legend and Hawaiian Bluesman, Uncle Willie K had a dream of creating a blues festival in Hawaii and in 2013 he produced a ground breaking festival that gives back to our local communities, “The Uncle Willie K BBQ Bluesfest”. Over the years this event has featured talent such as Billy Gibbons, Steven Tyler, Taj Mahal, Mick Fleetwood, Samantha Fish, Robert Belfour, Alice Cooper, Elvin Bishop, Mick Fleetwood, Michael McDonald and more. I’ve had the good fortune to handle all design, marketing, digital content creation, branding, producing commercials, advertising and also filming these concerts.

Deliverables: Branding, logo, event production, merchandise (variety), messaging, environmental graphics, go-to-market strategy, social media strategy, digital content creation, marketing, advertising, TV commercials, concert filming, scripting, all promo material, product development (BBQ Sauce).