Williams Sonoma Popcorn Serveware

Client: Williams Sonoma Inc.

Location: San Francisco, CA

What: Williams-Sonoma, Inc., is a Fortune 500 American publicly traded consumer retail company that sells kitchenwares and home furnishings. Project goal: design a midcentury inspired ‘Saturday Night at the Movies’ ceramic striped popcorn bowl to evoke nostalgic Americana just in time for Oscar night and beyond.

Deliverables: Product story, label design, collection design.