Williams Sonoma Transferware Dinnerware Collection
Client: Williams Sonoma Inc.
Location: San Francisco, CA
What: Williams-Sonoma, Inc., is a Fortune 500 American publicly traded consumer retail company that sells kitchenwares and home furnishings. Project goal: recreate an iconic Wedgwood pattern for two seasons: brown for Thanksgiving and red for Christmas. Pattern painstakingly reengineered from original Wedgwood source illustrations.
Deliverables: Recreation and redesign of an existing Wedgwood pattern: design of 2 dinnerware collections with resulting illustrations.