Williams Sonoma Transferware Dinnerware Collection

Client: Williams Sonoma Inc.

Location: San Francisco, CA

What: Williams-Sonoma, Inc., is a Fortune 500 American publicly traded consumer retail company that sells kitchenwares and home furnishings. Project goal: recreate an iconic Wedgwood pattern for two seasons: brown for Thanksgiving and red for Christmas. Pattern painstakingly reengineered from original Wedgwood source illustrations.

Deliverables: Recreation and redesign of an existing Wedgwood pattern: design of 2 dinnerware collections with resulting illustrations.