Cannabis Branding
Cannabis Branding
Cannabis branding can be simply summarized in one sentence:
…Figuring out who you are, figuring out who you aren’t, and then figuring out who they are (future, and competitors), and then successfully communicating what you do, to win them (clients, and competitors’ clients) over to your side.
Understanding how to communicate your magical differentiators in a simple, elegant delivery (logo, brand voice, messaging) is the goal. But staring down the barrel of a future brand or rebrand can be a stressor: you are faced with brutal truth (who are you?), the process of elimination (who you aren’t), but you can’t be sitting next to your customer on a daily basis, educating them about your value proposition. You need to be clean, fast, nimble, and respectful of your customer’s time: get in and get out, but leave an indelible mark. Squad goals include: building a memorable logo, strategy, and voice that will last a decade or more, and withstand the shifting sands of style trends. Plus, you need to look as good, or better, than the competitors who keep you up at night (the ones with the huge budgets, and speaking at TED conferences). We get it. We have walked in your shoes.
At Cannawise, we are known for our brutal truth, finding those nuggets of brand gold, some, you may have overlooked, but we think are valuable and noteworthy. We don’t decorate and wordsmith, we excavate and dive deep. Our brand intakes are akin to bootcamp, but at the end, you will end up the proud parent of a bouncing, amplifiable, brand baby with a story that’s clear, loud, proud, and strong, and can go anywhere: from a town hall meetup to the international conference circuit. We were told after a recent rebrand, that employees walked taller, were proud to hand out their business cards, sit in the trade show booth, and represent. Founders heave a sigh of relief because the foundational branding pillars of purpose, perception, positioning and promotion are clear. And their jobs are made easier because they don’t have to work so hard explaining what they do, because the brand is doing the work it was built to do.
This is why Cannawise exists: to hold a mirror up to companies and help them see who they were born to be.
Cannabis Branding Services:
- Logo Design
- Look and Feel
- Voice and Tone
- Font Studies
- Brand Guidelines
- Mission Statement and Brand Goals
- Tagline and Messaging
- Brand DNA
