Mick Fleetwood Blues Band
Client: Mick Fleetwood -The Mick Fleetwood Blues band
Location: Maui, Hawaii
What: Brand work for the new album by Mick Fleetwood and Fleetwood Mac guitarist Rick Vito called the Mick Fleetwood Blues band. This was a fun project as i found out that Mick has the same love for Blue Note records album designs and typography as i do. We incorporated this vibe into this project and worked very closely with Mick to see it through fruition paying homage to the great blue note albums! The album was nomintaed for a Grammy in the Blues category. We also, created a DVD that was recorded and filmed in England.
Deliverables: Branding, logo, packaging (CD and DVD), promo material, merchandise, event graphics, web design.
Mick Fleetwood’s Island Rumours Band
Client: Mick Fleetwood – Island Rumours Band
Location: Maui, Hawaii
What: Working with a rock icon like Mick Fleetwood is very exciting. This job started as a Branding job for Mick’s new Maui island band, the island Rumours Band. When designing this logo it was a no-brainer to go back to the great rumors album and incorporate 1977 Fleetwood Mac with modern day Polynesia. Working closely with Mick, we took the iconic balls, the timeless shilouette of Mick himself, and mixed it with a coconut tree (Coconuts, represent balls, and the coconut base is often used as a pahu drum here in Hawaii!). We then stylized Micks name to be similar to the great typography from the Fleetwood Mac albums and mixed in some island flair!!
Deliverables: Branding, logo, packaging, environmental graphics, go-to-market strategy, promo material, merchandise, event graphics.
Fleetwoods on Front Street
Client: Fleetwood’s on Front Street
Location: Maui, Hawaii
What: Next job was the opening of Micks new Maui restaurant, Fleetwood’s on Front Street. This included preliminary designs for the logo, which were then handed to an illustrator to embellish and it turned out amazing. Fun collaboration! After completion of the logo we created all the menus, business cards, special boards, show posters and put in place a social media strategy. Most recently we were hired to film a short film for Mick from the staff and band celebrating the success of Fleetwood’s on Front Street.
Deliverables: Branding, logo-collab, business cards, letterhead, environmental graphics, go-to-market strategy, social media creation and strategy, promo material, merchandise, posters, advertisement campaign “Have you heard the Rumour”, messaging, brand film.
