Williams Sonoma Magalogue
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Client: Williams Sonoma Inc.
Location: San Francisco, CA
What: Williams-Sonoma, Inc., is a Fortune 500 American publicly traded consumer retail company that sells kitchenwares and home furnishings. Project goal: create a go to market strategy, brand messaging and bridal magalogue copy for the company. Identity types of brides, and shape copy to appeal to lifestyle and personal style.
Deliverables: Brand strategy, copywriting and bridal market consult.