Cannabis Branding

Cannabis branding can be simply summarized in one sentence:

…figuring out who you are, figuring out who you aren’t, and then figuring out who they are (clients, customers, and competitors), and then successfully communicating what you do, to win them (clients, and competitors’ clients) over to your side.

Understanding how to communicate your magical differentiators in a simple, elegant delivery (logo, brand voice, messaging) is the goal. But staring down the barrel of a new brand or rebrand can be a stressor: you are faced with brutal truth (who are you?), the process of elimination (you can go on ad Infinitum about your product or service), but you can’t be sitting next to your customer on a daily basis, educating them about your value proposition. Read more….

Website Design & Management

Once you have figured out who you are, you will need to make a home for your brand to thrive. Think of your website like your brand’s home online. Your home should be inviting, bringing guests in, leaving them feeling happy they stopped in, glad they stayed awhile, and satisfied by leaving with a little something.

We use the concept of home here because of all your online assets, this is the one your company owns, if it is set up properly. This is very important to understand as not all websites are created equal and you may unknowingly rent your home instead of owning it. Your website is your company’s number one online asset. Continue reading about website design here….

Satellite Marketing

You have your brand, now what? You need marketing, a consistent brand voice, campaigns, an online presence, and a ‘multi-hyphenate someone’ with mad experience to not only pull it all together, but lead charge and deliver. A full time CMO (or even an entry level marketing hire) is just not in the budget. What’s a hustling, determined, and talented company to do in hopes of achieving everything the more capitalized companies can do, with fewer resources?

Worry not, Team Cannawise can fly in every week and figure out what you can do with what you’ve got. Our Satellite Marketing Services include everything the big agencies offer for less time and money. We’ve been to the show, and we know the agency model well: you don’t need all that overhead and retainer nonsense. Read more here….

Content Creation

Content is still King! We say this based on one of the oldest online marketing phrases “content is King.” And, we say this because not much has really changed since the early days of online marketing. One of the best ways to make your content King is by making it original. Sometimes that’s easier said than done. This is where we come in, Cannawise has all the capabilities to create original content just for you. Whether your needs are small or large we can scale to any size.

Inside our Cannawise nest is years of experience in copywriting, graphic design, audio/video production, and photography. We not only have the experience; we have the equipment to get the job done. Find more here….