Whatever Happens in Vegas Ends Up in Oklahoma
Whatever happens in Vegas doesn’t necessarily stay in Vegas, and in this case, we’re over the moon — and headed to Oklahoma!
When Carolyn Gerin was asked to participate in the Sensi Exchange INDUSTRY CO-CREATION SUMMIT — Exponential Conversations for Elevating Our Industry in Vegas on December 10th, 2019 — she was excited and honored.
“I love think-tank-style co-creation, ‘hive mind’ style gatherings where you brainstorm with industry greats like David Tran, Farechild and Max Simon, Green Flower Media,” she said when we asked her about Sensi.
The Goal of Sensi Exchange
To engage a group of 100 of the top canna pros and thought leaders in science, community building, activism, cultivation, writing, design, journalism, policy making, and more, to craft guiding principles and collective thought to drive the legal industry for the future.
This also happens to be where Carolyn met Amy Dawn Bourlon-Hilterbran, Founder, Millennium Grown and Oklahoma Cannabis Expo. What we love about Amy is her belief, drive, hustle, and clear vision for the state of Oklahoma, where she was born and raised. The girl moves fast, and right after our holiday photo by the Bellagio Xmas tree, Team Cannawise were suddenly Gold Sponsors for the Oklahoma Cannabis Expo (OCE).
We already had a fondness for the great state of Oklahoma long before meeting Amy. As a member of The National Cannabis Industry Association, Carolyn is on the MAC2020 (Election 2020) team. For their first project, in a series that’s going straight to Lobby Days, Cannawise designed an infographic for Oklahoma Ballot Initiatives as we head into the 2020 Presidential election.
It’s almost as if we started whispering ‘Oklahoma,’ and here it was at our front door — well, c’mon in, and happy to see you!
We know we belong to the land, and the land we belong to is grand.
The Brand
It’s not every day you get to illustrate an American bison in your logo, but we wanted to honor the proud tradition of the land, the people, and the culture. With a nod to post war vintage signage, the wide open road of opportunity, the states national beast, the agrarian feel, and the rich colors of an Oklahoma harvest season, this brand checks all the boxes:
• Strong signage in vintage-inspired decorative fonts allow for the brand to be both the signage and logo. This brand also celebrates courage, with strength, rendered in bold line and saturated color — and honors those who stand up for others. It could be a flag, it could be a sign, or it could be a political party.
• The bison, Oklahoma’s state animal, appears as an icon.
• Rich colors of the harvest bring warmth and sunshine to the brand, and celebrates the abundance and bounty that is Oklahoma.
Oklahoma is the bread basket of America, that comes from cooperation and neighbors who get along. Like the cannabis community, it starts with your neighbors, and honoring the farm and the farmer. The rest of the industry sits on their shoulders.
OCE is a hand curated community, and a place to connect the ethical A-Players in the industry. Wherever you plan on leading people, you need to do so with power, visually and verbally. We celebrate the goodness of Oklahoma and concurrently celebrate it’s burgeoning cannabis economy and how it leads the nation on expungement. Oklahoma shows other states how to show compassion and leadership.
We are thrilled to design for OCE and the State of Oklahoma, as the market opens up with an eye on the horizon to help build things the right way.
Proud Gold Sponsor of the Oklahoma Cannabis Expo August 16, 17, & 18th, 2020 at Cox Convention Center, Oklahoma City
Cannawise is a full-service creative agency. We create compelling brands, storytelling and strategy; online brand management, campaigns, digital experiences, and retail product launch. We deliver market share for our clients in the B2B/B2C cannabis economy, and awareness for cannabis advocacy organizations and institutions. Cultivating brands worldwide.